In 2010, I launched S’well with the mission to rid the world of plastic water bottles. I believed that if we made a crave-worthy bottle that combined fashion with function, people would stop buying disposable bottles, and we could reduce single-use plastic consumption worldwide. It was an audacious goal, but I believed the world needed S’well. Seven years later, we are the fastest growing woman-owned company in the country! I am delighted every time I see a S’well in a purse a backpack or a stroller. Our fan base has been built by word of mouth, one enthusiastic user to another. We are making big differences by the amount of plastic we’re keeping out of landfills and our waterways.
I’m also incredibly proud to partner with UNICEF, (RED) and many other important charities. Not only do our bottles work great, they also help accomplish great work. Thank you for supporting our mission and being part of the journey. Together we can do amazing things!
CEO & Founder
Brooklinen only use long-staple cotton because it produces the longest, strongest and finest cotton fibers in the world. In the case of cotton - a longer staple is a better staple. Longer cotton fibers can be spun into stronger, finer yarns, and produce extremely smooth and supple weaves.
We exclusively use single-ply yarn because it produces the finest, strongest threads. It can only be spun from long-staple cotton, and results in light, soft, yet extremely long-lasting sheets.
The fine thread spun from single-ply, long-staple cotton is responsible for the most sumptuous sheets. To illustrate how this factors into the feel of a sheet, compare the threads woven in a burlap potato sack versus those of a fine business suit. The finer the thread, the smoother, lighter and softer the resulting fabric.
By using single-ply, long-staple cotton, we are able to construct Brooklinen sheets using only 60 and 80 yarn count threads, the finest available for cotton bedding.